Person reviewing Digital Fineprint website

So what do DFP do?

We have developed technology, be it in the form of our SaaS offering, the DFP Risk Atlas, or our powerful data sourcing API, which provides insurers the granular insights on SMEs they would otherwise find difficult, time-consuming, and expensive to acquire.

Our mission: Enabling Protection

Our objective is to protect all small businesses by equipping, empowering and enabling the insurance industry with the right tools to generate actionable SME insights.


The DFP Leadership Team

Alex Hammick

Alex joined DFP from Sovereign Capital, a private equity fund where he invested in insurance and tech firms.

Ben Abbott

Ben’s a start-up veteran with a SaaS background, working in innovation and transformation with Insurance and FinServices.

Erik Abrahamsson

A serial entrepreneur, having previously worked at Twitter and P&G, Erik founded the company while on a scholarship at Oxford.

Ulrich Zink

Ulrich comes from Oracle and previously the ABI, overall, he has over 15 years of combined insurance and tech experience.

Douglas Franklin
Commercial Director

Douglas joined DFP from RSA where he held a variety of roles focussed on improving business performance and delivering value.


  • Best Insurtech Supplier at Digital & Insurtech Awards
  • Winners of UK Acord Insurance Innovation
  • Best InsurTech at TDI
  • Best FinTech at Invest UK
  • Best Investment in FinTech
  • Top 100 Insurtech firms 2018

Our investors

Digital Fineprint is backed by some of the UK’s leading InsurTech investors who have a track record of building successful businesses in the space. Our executive and advisory boards are made up of industry experts and leaders in software, insurance and venture capital.

If you’d like to know more about how we can help you, please get in touch.