Our Team

Leadership Team

Our team combines together tech, insurance, social media and finance expertise. 

Erik Abrahamsson

A serial entrepreneur, and ex-Twitter and P&G, Erik founded the company while on a scholarship at Oxford.

Austin Wellbelove

Austin ran a web development agency and co-founded the company while studying at Trinity College, Oxford. 

Alex Hammick

Alex joined DFP from Sovereign Capital, a private equity fund where he invested in insurance and tech firms.


Geth Dunne

Prior to DFP, Geth worked at Amazon, having started his career creating software for the insurance sector.


Ben Abbott

Ben’s a start-up veteran with a SaaS background, working in innovation and transformation with Insurance and FinServices.